400%Increase in monthly qualified leads
From zero to 1.7M views — and 400% more monthly leads.
Wattle Partners is a Melbourne-based wealth advice firm for high-net-worth retirees. Their pipeline ran on referrals — excellent clients, no way to scale.
We built and ran their YouTube channel end-to-end. Within twelve months it became their highest-quality lead source, with zero paid ad spend.
A highly valuable audience — and one of the hardest to reach.
Around 130,000 Australians retire every year, and the ones Wattle serves are 45+, sceptical, and fought over by every advice firm in the country. Client acquisition costs in this market are brutal.
Traditional marketing wasn't cutting through. A premium service needs deep trust before anyone books a call — and nothing builds trust at scale like long-form video.
An end-to-end system, not a bag of tactics.
Strategy.
Topic selection built on what your ideal clients actually search for, titles engineered for clicks, thumbnails that stop the scroll. This is a third of the result — and most channels skip it.
Production.
Scripts that solve real problems, clear graphics, professional editing, consistent quality. In finance, amateur production kills credibility on sight.
Operations.
Publishing, scheduling, SEO, packaging iteration — the unglamorous weekly work that keeps the algorithm fed and the channel compounding.
Optimisation.
Most creators post and hope. We read the data every week: double down on the hooks, topics, and packaging that work, and cut what doesn't.
Every number above is organic. The channel reaches exactly the audience Wattle sells to — older, Australian, thinking hard about retirement — and sends them to the firm pre-sold.
Nail the strategy. Package it right. Ship consistently. Optimise with data.
We build your whole YouTube growth engine — strategy, scripting, editing, and posting. You show up, talk about what you know, and watch the leads come in.
You already have the expertise. We'll help you compound it.
If this sounds right,
let's talk.
We'll walk you through how we'd approach your channel. No pitch deck. No pressure. Just a conversation about whether this makes sense for your business.
Book a call