4.8×Views vs the prior quarter
From plateau to growth engine in 97 days.
Marcus Today is Australia's daily stock market newsletter, from veteran broker Marcus Padley.
We took over strategy, packaging, and production in late March 2026. These are the results from our first 97 days, measured against the 97 days before.
A brilliant daily newsletter. A channel stuck in neutral.
Marcus Today had years of content and a loyal readership, but the YouTube channel had plateaued — around 8,000 subscribers, with the typical video doing about 5,400 views. The expertise was there; the growth system wasn't.
In finance, that gap is expensive. Every week the channel underperformed was a week of compounding trust — and subscribers — left on the table.
An end-to-end system, not a bag of tactics.
Strategy.
Topic selection built on what your ideal clients actually search for, titles engineered for clicks, thumbnails that stop the scroll. This is a third of the result — and most channels skip it.
Production.
Scripts that solve real problems, clear graphics, professional editing, consistent quality. In finance, amateur production kills credibility on sight.
Operations.
Publishing, scheduling, SEO, packaging iteration — the unglamorous weekly work that keeps the algorithm fed and the channel compounding.
Optimisation.
Most creators post and hope. We read the data every week: double down on the hooks, topics, and packaging that work, and cut what doesn't.
The audience is new, not recycled: 220K views came from people who had never seen the channel before — 6.8× the prior period — and new-viewer click-through nearly doubled from 2.7% to 4.6%. That's packaging, not luck. And revenue is growing faster than views, because longer, deeper videos earn more per view.
Nail the strategy. Package it right. Ship consistently. Optimise with data.
We build your whole YouTube growth engine — strategy, scripting, editing, and posting. You show up, talk about what you know, and watch the leads come in.
You already have the expertise. We'll help you compound it.
If this sounds right,
let's talk.
We'll walk you through how we'd approach your channel. No pitch deck. No pressure. Just a conversation about whether this makes sense for your business.
Book a call