Make trustcompound.
We make YouTube videos that get you views and win you clients.
In financial services, trust comes first.
YouTube builds it faster than anything else — and we've done it, on our own channel, at a scale no other agency has.
of attention from one fully watched video.
When someone watches a full video, that's 10–20 minutes of undivided attention. How many ads would it take to build that level of trust? Hundreds. One good video does it in a single sitting.
leads, not cold leads.
YouTube viewers have already consumed your thinking. When they reach out, they're not comparing you with four other options. They're ready to start.
is how long every video works for you.
Unlike ads that stop when you stop paying, every video is a permanent asset. It compounds over time. That's how YouTube becomes the most valuable thing your business owns.
Why people fail
on YouTube.
Strategy.
No research. No plan. No connection between what they're posting and who they're trying to reach. Views from the wrong audience don't become clients.
Packaging.
Weak titles. Generic thumbnails. If nobody clicks, nobody watches. This is where most videos die.
Retention.
Bad hooks. Flat pacing. Boring editing. Viewers leave in the first 30 seconds and the algorithm buries the video.
Presentation.
Stiff delivery. No coaching. No scripting. The content might be good but it doesn't land on camera.
We fix all four.
We learn your business and do the research
Deep-dive onboarding on your business, your clients, and your goals. Then we research your competitors, what formats are working on YouTube, and reverse-engineer the problems your ideal clients are searching for. When we get views, we get the right viewers.
You film. We set you up to succeed
We give you the topics, scripts, and thumbnail direction. You batch-record about four videos in half a day. We coach you on delivery and set up your studio so filming is easy. You talk about what you know. We handle the rest.
We produce, publish, and optimise
Editing, motion graphics, thumbnails, titles, SEO, uploading, scheduling, analytics, and reporting. We fully manage your channel and iterate based on performance data every week. Same production quality as the New Money channel.
More qualified leads than they can handle.
Wattle Partners is a Melbourne-based wealth advice firm for high-net-worth retirees.
They had deep expertise but their pipeline depended on referrals. We built and ran their YouTube channel end-to-end.
The typical video now does 5× the views.
Marcus Today is Australia's daily stock market newsletter, from veteran broker Marcus Padley.
The channel had plateaued. We took over strategy, packaging, and production — these are the results from our first 97 days.
From losing subscribers to 2.6M views in 9 months.
Phil Town teaches Rule #1 value investing to a US audience of millions.
His channel had lost 3,500 subscribers in a year. We rebuilt the system — nine months later it had done 2.6M views and sold out his live events.
Everything you need. Nothing you don't.
from$12k/mo
Scales with the number of videos and level of support.
Do it yourself instead?
A strategist, copywriter, editor with motion graphics, thumbnail designer, and channel manager runs $150k–$250k+/year in salaries — plus hiring, training, and managing them. We're a fraction of that, with a team that's already done it at 1M+ subscriber scale.
Book a callWe built New Money to 100M+ views.
Now we build channels for our clients.
We didn't learn YouTube from a course. We built New Money into one of the biggest investing YouTube channels in the world — over 1 million subscribers and 100 million views. Our co-founder Brandon is the face and creative brain behind it, and that same thinking powers everything we do for clients.
We explain complex topics simply. We reverse-engineer the problems your ideal clients have so the content attracts the right people. And we produce at a level most brands can't match in-house.
We hire and manage our own senior team — Australian-based editors, motion graphics artists, and YouTube strategists. We only take a handful of clients at a time and choose them carefully. We're obsessed with YouTube — we don't try to be for everyone, we want to be the best.
Brandon van der Kolk
Co-founder. Built New Money to 1M+ subscribers. Leads creative strategy and production.
Ed Onggo
Co-founder. Partner at New Money. Leads growth and lead generation strategy for clients.
- 01You're an ethical financial services professional with real expertise and client results
- 02You want to own your lead generation instead of relying on referrals or paid ads
- 03You understand that YouTube is a long-term asset, not a quick fix
- 04You can commit 2–3 half-days per month to filming
- 05You want a team that's already done this, not one that's figuring it out on your dollar
- ✕You're looking for overnight results
- ✕You don't have genuine, ethical education to share
- ✕You aren't able to commit to filming regularly
- ✕You want cheap content that looks like everyone else's
- ✕You don't already understand the power of YouTube and just want to dip your toes or run a quick test
Questions? Good.
About 2–3 half-days per month to batch-record your videos, plus some time to review and give feedback on the scripts and topics we present to you.
No. We set up your studio, give you scripts, and coach you on delivery. Most of our clients had never filmed before. By video five, it feels natural.
We like to under-promise and over-deliver, so the safe answer is: prepare to not see results until around the six-month mark. In practice it often happens earlier — and every video keeps working for years after it's published.
Most failed attempts come down to four things: no strategy, weak packaging, poor retention, and inconsistent posting. We fix all four. Same system that grew New Money to 1M+ subscribers.
You're getting a full, senior team we hire and manage ourselves: strategists, copywriters, editors, motion designers, thumbnail designers, and channel managers. Building this in-house would cost $150K-$250K+/year and you'd still need to manage them. We're a team that's already done this at scale.
If this sounds right,
let's talk.
We'll walk you through how we'd approach your channel. No pitch deck. No pressure. Just a conversation about whether this makes sense for your business.
Book a call